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Site Promotion |
Access Facilitation is the art of driving the right traffic to your
web site. It includes the following services:
 Optimizing
the client web site and making it search engine friendly.
Posting
in major directories and search engines.
Posting
in relevant news groups. It is better to target databases and major
search engines rather than post in 2500 odd search engines.
Keywords
and Metatags :
Keywords are words or short phrases that describe your site, your
products or services, or your site's content. This is the single
largest factor determining whether a searcher will find your site.
Repetition does not add to your listing priority, nor does capitalization
or repetitive punctuation.
Meta tags are a non-displaying (hidden) HTML tags, which provide
site owners with some degree of control over how their web pages
are indexed by "spider" or "robot" search engines.
Properly formatted and well-composed meta tags can increase the
relevancy of a web page when searches are performed at a number
of very popular engines. Search engines which index meta tag information
include: AltaVista, Lycos, Google and Alltheweb.
Promotional Activities :
We will pick up the top search engines and index your site. We will
do the situation analysis for your site and the results will be sent
to you every fortnight. Web site will be optimized as per each search
engine.
Some search engines where your site will be indexed are Yahoo, Google,
123India, Khoj, Dmoz and Rediff which are higly popular and account
for 95% of internet traffic.
We will post your site periodically in the search engines listed
above based on the rules and regulations of the respective search
engine. This is to mainly avoid spamming.
To enhance the traffic, we will also be doing additional promotional
services. Some of the online tools, which we use to promote your
site, are FFA, trade boards, press releases, news groups etc.
Note: We can't ensure that you will
be listed in the top 10 results. We will do our best to list your
site in the top 10.
Message Board Services :
We select urls and portals related to your business and submit your
web site to message board services and also register your site.
We can also target country specific portals. Eg. For the granite
industry, we target chinese portals and granite portals and message
boards.
We also submit to discussion forums. We route the enquiry received
from message boards to your web site.
For the above two services, we can also handle the email replies
to the enquiries you get through a set of FAQs about your product
services.
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